Results of Goodyear’s annual Sustainable Reality Survey.
Sustainability is top of mind for transportation companies. This is one of the findings of the latest Sustainable Reality Survey, published annually by tire manufacturer Goodyear.
More than 1,400 fleet operators from 33 European countries participated in the latest survey. For the majority of respondents, sustainability is important to their business, Goodyear reports. Larger fleets are more likely to implement concepts and measures to reduce their CO2 emissions and waste.
41 percent of fleet operators say that sustainability measures are not only good for the environment, but can also reduce the company’s operating costs. Goodyear says the survey results make it clear that the industry is informed and ready to take steps to improve efficiency.
83 percent of the companies surveyed have already set sustainability goals or plan to do so in the next 12 months.
Problems due to cost and complexity
Despite a positive overall picture, there remain significant barriers to implementing sustainable solutions, Goodyear writes in its press release. For example, 59 percent of fleet operators cite cost as the biggest barrier to solutions.
In addition, Goodyear points out that the complexities of installing applications to measure and reduce environmental impact remain out of reach for many small and mid-sized fleets.
Summing up, Maciej Szymanski, Marketing Director Commercial Europe at Goodyear, said: “The survey shows that the industry is on the right track towards a sustainable future. Since last year’s survey, the economic environment has changed significantly, making the efforts of fleets at this time even more encouraging. The discussion is shifting from being purely about the environment. It’s more about keeping pace with the industry and increasing profitability.”