Online trade is not benefiting as much as expected
To further contain the corona virus, a curfew has been imposed in many countries. Many shops had to be closed, which is why many people are now experiencing a boom in online trading. The German E-Commerce and Mail Order Association describes this assumption as “simply wrong”. Online sales are also suffering greatly from the Corona pandemic.
The German E-Commerce and Distance Selling Trade Association states that 20 percent of e-commerce sales have fallen in contrast to the previous year. Bevh president Gero Furchheim explains: “E-commerce is a normal shopping channel today. That is why such a crisis in consumer sentiment has a full impact on our industry”. Especially the trade with the goods shoes, electrical goods and books have recorded a strong drop in sales. Furthermore, the German E-Commerce and Mail Order Association explains: “Only those categories that were also in strong demand in the retail trade were able to record increases, some of them significant: Food, drugstore goods, pharmaceuticals and do-it-yourself or DIY store assortments.”
Declines and increases in sales
Computers and accessories recorded a 22 percent drop in sales – despite increased demand for home office solutions. The apparel sector recorded a 35 percent drop in sales. E-commerce services that deal with online bookings for travel, events or airline tickets are particularly affected by the slump. Last month, 75 percent less sales were generated than in the same month last year. Increases in sales were also recorded in online trading. Orders for medicines rose by 88 per cent in March and food recorded a 55 per cent increase. The demand for drugstore products on the online market rose by 30 percent. After the survey was completed, demand increased in the last days of March.